The search engine marketing has been so effective that it is almost embarrassing. We aren’t just in the top spot on Google, we show up multiple times on the first page!
We sell high-value products, so potential customers – often specifiers and contractors working on behalf of others – need to trust that we are as good as we say we are. But if you’re not showing up on the most popular search engine, it raises questions.
We were basically invisible, which didn’t reflect our stature in our industry and could even have been hurting our reputation. Now enquiries have increased, and we know that we look much more professional with our first-page rankings.
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