Preston Digital Marketing Agency

We’ve always placed high importance on truly understanding the businesses we work with. This means getting to know your goals, strengths and weaknesses and everything in between. When you make an enquiry you’ll speak to our account managers to discuss where you want to take your business and how we can help you get there. We see all of our clients as partners and we want to see our partners grow, so understanding you, your team and your business is a crucial part of how we develop a marketing strategy tailored to your business objectives.

When it comes to the plan, it’s all about the detail. Based on our initial talks we’ll establish the marketing goals and objectives so we all have a clear picture of what we’re working to achieve. We’ll carry out extensive market research and analysis to understand who your competitors are and who your target audience is. This allows us to identify the tools we’ll use and how we’ll use them to deliver results that will genuinely impact your business.

This is when we get to work, doing what we do best. From SEO to PPC, we’ll start to create and distribute content, optimise your website, launch pay-per-click ad campaigns and a lot more. While we’re working away on putting your business in front of the right people at the right time you can be focusing on key activities to grow your business that you would never have had time for if you were managing your own marketing. Our experts will use industry standard tools and all of the latest trends and tricks to ensure we have the chance at the best possible outcome.

We bring the numbers into play by analysing how your campaigns are performing. We’ll look at all of the key metrics such as website traffic, impressions, engagement and more to get a feel for exactly how we’re doing. You’ll be kept in the loop every step of the way so you can see with complete transparency the impact we’re having for your business. This means we’ll look at the most important numbers including conversions and revenue to ensure that our work is contributing to growth.

Based on insights gained from our analysis we’ll make any adjustments necessary to increase the effectiveness of the chosen marketing channels. We’ll work with you directly to and take on board any suggestions you might have. Using the learnings from measuring the current performance of your campaign we’ll have more knowledge on what’s working and what isn’t and a better understanding of who the targeted audience is and how the content and ads are being received.

With the continued optimisation of your digital marketing campaign ongoing we’ll constantly be maintaining your channels. This involves the evaluation of results and presenting them to you and your team along with activities we have been performing and are planning to carry out. We’ll keep you in the know with weekly and monthly reporting as well meetings to discuss your strategy.