seoBusiness has launched a string of new digital marketing campaigns for new and existing customers. The work covers both search engine optimisation (SEO) and pay-per-click (PPC) advertising to raise the profile of ambitious businesses, ultimately to secure more orders and improve the bottom line.
The first new contract is with an existing customer who has launched a new venture. Chris Roy first hired the Blackburn-based digital marketing and web development specialist in 2020 to help promote his science-backed personal training business, Toro Blanco. The results have proven so successful that Chris has enlisted seoBusiness to promote his new venture, Toro Blanco Active Holidays.
He explained: “Many of my customers would book walking and cycling holidays with big-name brands but come back to me complaining that they’d paid too much money for a disappointing experience. I saw a gap in the market for someone to provide a quality service at a reasonable price point. Unlike the package deals you’ll find offered from high street retailers, we’re with you from the moment you step off the plane, everything is taken care of, and there’s always someone monitoring your well-being and your progress. We’ve only just launched but we’ve already had good interest and undertaken our first holidays. The new digital marketing campaign from seoBusiness will take us to the next level and allow us to grow, invest, and expand our offering further.”
Meanwhile, Toplex, a family-owned electronic appliances retailer, is expanding its customer base with a new digital advertising campaign. The company will use seoBusiness’s expertise to raise awareness both in its hometown of Blackburn and further afield. Karl Turner, owner of Toplex, said: “Through over 60 years of service, we have developed a loyal and valued customer base in Lancashire and the surrounding areas. Our brand is very well known in our hometown as our shop and warehouse keep us visible and in people’s minds. Our free delivery and installation service is available right across the North West, and this new digital marketing campaign is key to letting new customers find out about us.”
Two more companies that have begun pay-per-click campaigns are Fresh Hearing and Lancashire Roofing & Building.
Fresh Hearing is an ear care specialist operating two practices in the North West. The team of trained specialists offers a full range of services, including hearing tests, ear examinations, ear syringing, and hearing aid supply. The company offers patients access to the latest in ear care technology at affordable prices and has earned five-star reviews across independent review platforms, including Google, Facebook, and more.
Lancashire Roofing & Building is a family-run team of fully qualified roofers, holding a combined two decades of experience working on projects such as repairs, re-roofing, lead work, and chimney work. The company’s work is backed by a string of qualifications, including the Safe Trader Scheme, Chas accreditation, Confederation of Roofing Contractors Approved Member, and a Which? Trusted Trader.
Latif Kothia, seoBusiness director, said: “Whether it’s an existing customer or a company that’s new to us, it’s always pleasing to win new work. It’s proof that our decades of experience are delivering results for businesses. These new projects cover a range of sectors, but each business has something in common – they’ve got a great idea and they need to spread the word. That’s where we come in, we’re experts at raising profiles through digital channels.”
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