Our expertise helped build an internationally successful business
- seoBusiness used a variety of tools, including automation, CRO and PPC, to help build and grow an ecommerce operation from the ground up
- Within two years, time2 was a multi-million, multi-channel, multi-national, online retail business selling to customers throughout the UK, Europe and the US
- All the lessons learned along the way put us in a better position to serve our clients in the future
The brief
time2 launched as a specialist, online-only retailer of smart home products, including video doorbells, security cameras and smart lights and sockets.
We were called upon to use our extensive expertise across a range of disciplines to build, maintain and market the business in a competitive marketplace.
seoBusiness was there at the beginning, building time2’s first ever website and working side-by-side as it grew to become and global player.
How seoBusiness delivered
We helped time2 to quickly become an immediately successful online retailer selling smart consumer electronics that offered quality products at fantastic value.
This success was achieved through an ecommerce website that we designed and built, which was backed by effective digital marketing, and through maximising the potential of partner websites including Amazon, eBay, Tesco Direct and various daily deals channels.
Harnessed the power of automation
Working with time2 from day one required the creation of a complete order management and stock control system. As Linnworks partners, we opted to use this smart piece of software to handle the back-end processes.
The Linnworks integration used by seoBusiness – one we recommend to all our customers – is ideal for handling the inventory, fulfillment and reports. Although time2 sells through a wide number of sales channels, all orders are handled in one centralised system, bringing simplicity to a true multi-channel operation.
Enhanced user experience
seoBusiness tapped it into various tools to establish and grow time2’s audience, and to maximise conversion rates to turn interest into sales.
The website we delivered included a time-saving one-page checkout, a promotions module to generate money-saving special offers, a comprehensive support section loaded with user manuals and other helpful information, and a live chat application so customers can hold real-time conversations with time2’s support team.
Trusted Shops integration was added to allow shoppers to purchase safely and securely, building brand loyalty and further improving conversion rates.
Created a winning PPC campaign
Creating a successful ecommerce operation is about more than just building the right website, it’s about attracting potential customers who are likely to buy the products.
Our goal was to deliver results quickly, and so we designed a pay-per-click advertising campaign which would put the time2 brand and its products in front of the right people.
We used our knowledge of PPC to create a highly targeted campaign which only displayed adverts to the types of people that we estimated would be interested in time2’s catalogue of smart technology products.
Through this we were able to manage our spend and refine our campaign as we monitored the results. And even though time2 operates in a highly competitive market, seoBusiness was still able to deliver high visibility for time2’s branding, sitting it shoulder to shoulder with the likes of Argos, Amazon and Currys.
The Feedback
seoBusiness provided a full suite of marketing channels to enable rapid growth of our smart technology business, both in the UK and to a globally expanding audience.
We have utilised ongoing consultancy, multi-channel ERP implementation and marketplace management, further expanding our customer reach across lucrative online marketing platforms.
Director, time2
Final Thoughts
“Everything we learned about ecommerce and digital marketing went into helping time2 to become a global success.
“We’ve got a vast array of experience across a range of sectors and types of business, and from working with time2 we also learned invaluable lessons about building an operation from the very start.
“This has given us an even better understanding of the challenges which our customers are facing, and we’re better equipped than ever to help them build and grow their own businesses.”
Latif Kothia, Director, seoBusiness
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